Enterprises have realized that a consistent, complete, and real-time view of customers across systems and channels is the key to transforming the customer experience. However, achieving an accurate and real-time customer 360 view is a big challenge.
In our upcoming webinar, our experts will talk about how Apache Spark is becoming a de-facto engine to overcome challenges in building an accurate customer 360 view and to deliver compelling experiences in the moment.
Join this session to learn more about:
- What is “not” real-time customer 360
- Why you should invest in real-time customer 360 now
- How Apache Spark based architecture addresses the data challenges of real-time customer 360
- Live demo of implementing a customer 360 use case with Apache Spark
Anand is a techno-business leader at Impetus Technologies providing product strategy, product marketing and sales leadership for the StreamAnalytix business at Impetus. He is focused on evangelizing and delivering real business value from big data and fast data analytics to Fortune 1000 enterprises. Having spoken at numerous big data conferences on a range of topics including big data use cases, ROI, real-time streaming analytics, enterprise big data bus – Anand is a well-known thought leader in the big data ecosystem. He brings 22+ years of software technology, architecture and go-to-market experience in hi-tech, telecom, mobile, gaming and enterprise big data and analytics systems to enrich his speaking engagements.
Ensure successful data ingestion on the cloud: Strategies for 2021
Mar 19, 2021 | 11:00 am PT / 2:00 pm ET